Consultancy Disrupted
Black Whale was built on a simple bet: a small, senior team armed with applied AI can outperform a rotating bench of juniors at ten times the invoice. We founded the firm to prove it, engagement by engagement.
Founded On A single Frustration
Black Whale Inc. was incorporated in Canada in July 2025 by operators who had spent years on the other side of the table watching consultancies bill for hours instead of results, and watching AI vendors sell dashboards nobody used.
We built the firm we wished we could have hired: senior people, applied AI, and pricing tied to the number that actually moves — not the number of slides delivered.
Mission
Turn the data mid-sized North American businesses already have into decisions that cut waste, move faster and grow margin and stay accountable for the result.
Vision
A North America where applied AI is standard practice for every operator making a pricing, inventory or staffing call not a luxury reserved for enterprise budgets.
What We Hold Ourselves To
Innovation
We build with the newest applied-AI methods, not last decade's playbook.
Integrity
We say no to engagements we can't move the needle on.
Affordability
Outcome-priced so smaller operators can access senior-level work.
Culture
A small bench of senior operators, not a rotating junior team.
Sustainability
Decisions built to hold beyond the length of the engagement.
Partnership
Embedded with your team until the result is real, not handed off.
The People Behind The Decisions
Senior operators stay on your account from diagnosis through scale real names, real accountability.
Sujith Fernando
Managing Partner
Leads client strategy and the AI practice, with a background in operations consulting across Canadian retail and logistics.
LinkedIn →Sagara Gunaratne
Partner, Delivery
Runs pilot-to-production delivery, embedding models and process changes inside client operations.
LinkedIn →Info
Digital & Growth Lead
Owns digital marketing, web and the go-to-market engine that keeps qualified enquiries coming in.
LinkedIn →